I have a background in advertising and design. I'm fascinated by our collective identities, reliance on technology, the concept of livable cities and what makes them sustainable. I experiment with 360 video.
In 2008 I founded a small creative studio (AC), and relocated from NYC to San Francisco. There I was embedded in startup culture and worked with global tech companies. With our in-house production team, I traveled to test markets, interviewed small business owners to create stories for product marketers. We also produced independent short docs on local artists, most notable on street artist Mike Giant and Hugh Leeman.