Exploring the interplay between technology and people

I have a background in advertising and design. I regularly work with in-house creative and product marketing teams to capture the human stories behind their company’s brand or product. Conducting interviews and capturing the story through direct observation, I co-create documentary stories that can inform product development (ethnography films) as well as its promotion for product marketing.


Within observation of the everyday, I like to frame straight lines, natural patterns and streetscapes. I am personally interested in things that we experience in real life, but then choose to re-live through social feeds, and in digital imagery as a primary form of communication. Looking ahead I wonder about the impact of our self-guided interactions with this abundance of images when this type of content can be created by anyone.